Meet the Maker

Hi! I’m Brooke—the creator behind Basics with Brooke, a natural deodorant that started as a personal solution and quickly turned into a fan favorite.

After having a baby and riding the rollercoaster of postpartum hormones, I went searching for a natural deodorant that actually worked. I tried everything. Nothing stuck (literally). So, like any slightly crunchy, DIY-loving mom... I started making my own.

I dove into ingredient research, tested recipes, and kept tweaking until I landed on a formula that blew everything else out of the water.

Within a month, I found myself in three different conversations with girlfriends about—you guessed it—deodorant. Everyone was looking for that brand. You know, the one that’s clean, actually works, doesn’t require midday reapplication, and won’t ruin your clothes. Cue me sharing my deodorant with everyone.

I never set out to start a deodorant business—I just wanted a product that worked. But I quickly realized I wasn’t the only one. Turns out, a lot of people are tired of the endless “natural” options that smell nice but don’t do the job.

The unique blend of products I created is a powerhouse. A rare combo you won’t find anywhere else.

And yes—it checks all the boxes:

✔️ Clean ingredients (no aluminum)

✔️ All-day odor control (for reals)

✔️ No stains

✔️ No reapplying halfway through the day

What started as a personal fix is now a growing community of people eliminating their BO—without the BS.

  • "IT ACTUALLY WORKS"

    "This is the best because it actually works!!! I love the coconut smell! I’ve tried so many that have failed me! Old spice was the most recent. I will definitely be buying more! I’m so happy I’m odor freeeee!!!!! Yay! You saved my life"

    - Mikael

  • "I AM IN LOVE"

    "Ok, I'm one day in and I am in love! I applied once this morning, worked out, and it's still going strong. I usually leave the gym with a lovely sweat ring in my armpit like a man ha. I am still fresh and not sweaty! It is so amazing!!!!"

    - Kami

  • "IT WORKS WONDERS"

    "The deodorant is working wonders!!! I seriously have not smelt like BO once since using it!!! Consider me a customer for the rest of my life!"

    - Paige

  • "WORKS THROUGH HOT FLASHES"

    "Okay, I have held off on reviewing your deodorant as I wanted to put it through the paces. I LOVE IT. I am an overweight, perimenopausal woman. Your deodorant works through the ridiculous hot flashes. It works through sweat-inducing peloton rides. It worked through the hottest day at Lagoon. It works through night sweats. I LOVE it! I also love that it doesn’t leave a strange residue under my arms that ends up on my razor. It also doesn’t bother my skin. You are never allowed to stop making this!!!

    -Kara

  • "THIS KNOCKS OUT EVERY OTHER NATURAL DEODORANT"

    I am more than impressed! I put it on this morning at 6:45. Had a graduation, a family party, and a slew of other things in the heat. I have to sniff hard to even get a slight smell of body odor. This knocks out every other natural I have tried. (And I have been wearing natural deodorant for 5+ years). I am so happy to finally find one that I don't have to reapply through out the day. Thank you for taking the risk and putting this out to the public.

    - Kristen

  • " NO RASHES"

    "I have the coconut and the lemon one and I LOVE them both. Like a lotion for your pits that keeps them fresh and holds up all day. I kept getting rashes from my other natural deodorants (Doterra, Tom’s, Native, I swear I’ve tried them all) but this one doesn’t. And it holds up. I can do yard work for hours and still not smell like a locker room. 10/10. Please make this deodorant forever please"

    - Elli